Type: Community Engagement/Social Design
Artist: Group Project
Course: GDVII & GDVIII
Year: Spring 2020
Brand identity initiative for the City of Keokuk
The Make your mark campaign was born from the idea that there are two essential things that make Keokuk the place to start your business, your family, and your future. It’s the place and it’s the people. It’s this idea, it’s not Keokuk without you that inspired the Make your mark concept.
Together we use them to build our new identity. One part map, the place, and another part person, the mark. This campaign aims to serve as a promise to all it should touch; you can make your mark here.
Keokuk: a town of many firsts, proud of its past, and a future as bright as its potential.
The Keokuk logo is inspired by the idea of a map. We use maps to find the places we want to be. The lines of this map all converge to reveal a “k.” Where you go and what you do are up to you, this is a place of potential. Choose your direction and make your mark. And what better mark to make than that of exclamation?