Iowa Psychological Association

Website redesign for the Iowa Psychological Association (IPA), a professional membership organization dedicated to advancing the science and practice of psychology across Iowa through education, advocacy, professional development, and community.

Guided by member surveys and stakeholder feedback, the redesign addressed a cumbersome navigation system, fragmented content, and limitations within the organization’s existing membership platform. The site architecture and navigation taxonomy were restructured to create clearer pathways to continuing education, advocacy, professional resources, membership benefits, and public information.

Working within IPA’s existing brand identity, the new visual system brings greater hierarchy, flexibility, and consistency to the digital experience. A more accessible and responsive interface, prominent calls to action, and streamlined integration with the organization’s member platform help make resources easier to discover while creating a more welcoming and contemporary presence for both members and the public.