Deliverable: Identity and Package Design
Beer Gear was designed to be an environmentally sustainable homebrew kit for the novice brewer. The goal for the kit is to be as user friendly as possible. The exterior of the package utilizes an infographic for the brew instructions, while the interior provides examples of how to share the beer when it is finished. All the pieces were created, without the use of glue, by folding one sheet of paper. The surface graphics incorporate the product information through the use of typography and icon graphics, which maximizes the available space on the containers while removing the need for additional printed items. Finally, as a secondary function, the main container transforms into a carrying case to share the beer with others.